This annual report polls couples married in 2018. It has trends, interesting results and fun facts relating to weddings and couples. Did you know finding vendors is one of couples’ biggest challenges? Or how about this, Christmas day is the most popular day to get engaged? Who knew!
WeddingWire Newlywed Report 2019
Originally published on March 12, 2019 by WeddingWire
Millennials, who are often referred to as the ‘instant gratification’ generation, make no exception when it comes to wedding planning. Not only are the majority of millennials doing recon on their wedding PRIOR to getting engaged, but right off the bat they’re looking for checklists, budget tools and help on where to start in order to be efficient in the planning process.
WHERE IS PLANNING DONE
On average, couples spend nearly 2 hours a week planning their wedding and spend 80% of their time planning online. When looking at online planning behaviors based on time of day, mobile usage peaks from 9PM – midnight after couples are home from work and often multi-tasking, though Sunday is also a popular planning day on mobile.
TOP 10 WEDDING SEARCH TERMS ON GOOGLE
What else are couples searching for on Google when it comes to weddings? It’s no surprise that searches for checklists, venues and budgets come to the top as determining a budget, finding vendors and knowing you’re on the right track are some of the biggest challenges couples say they face during the planning process.
WHO IS DOING THE PLANNING
Forty percent of couples start to plan their wedding less than 1 monthafter getting engaged. Their first actions include setting a date, researching venues and determining a budget. 27% hire a wedding planner, with day-of-planners being the most popular type.
WHAT COUPLES LOOK FOR WHEN FINDING VENDORS
Aside from price, reviews and photos are the most important features couples look at when deciding which vendors to initially contact. In fact, nearly 80% of couples find reviews to be very important in their decision making process and are more likely to consider a vendor with both positive and negative reviews than no reviews at all.
On average, couples underestimate their wedding ceremony and reception budget by nearly 45%. 1 in 3 couples acknowledge that their inital budget is not always the most realistic and more of a starting-point (as it’s often set before making some major decisions like location, venue, guest size, etc.). Sixty-five percent of couples go on to create a more detailed budget as they become educated on vendor expenses, but often times it’s the personalized details and extra upgrades that contibuted to a higher overall spend. Today, couples are spending nearly $30,000 which is roughly $230 per guest.
WHY COUPLES (OFTEN) SPEND MORE
AVERAGE WEDDING COST BY CATEGORY
On average, couples hire 14 vendors for their wedding day.
There’s lots more interesting facts and trends for you. See all the results from the full report by going to: WeddingWire Newlywed Report 2019